Concepts To Launch Their New Balance 997S Fusion “Esruc” This Friday

Sneaker News July 3, 2019

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Boston and New York City will always be connected through their passionate support of their local sports teams. Baseball is certainly at the forefront of that rivalry, and there’s been no shortage of tense history between the two legendary franchises. Concepts points to the possible starting point as their next project with New Balance recalls the infamous curse that was placed on the New England organization after they sold one of the GOATs to the New York Yankees for some cash…to help finance a theater production.

After a limited drop at Patta in London, Concepts is bringing this release back where it belongs, launching an exclusive capsule of apparel (tees, shorts, sweats) alongside it. The entire “Esruc” capsule will be available exclusively at Concepts in-store at their Boston and NYC locations at 10 AM and online at 11 AM.