Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
PUMA And Jil Sander Reunite For A $500 King Avanti
Blending the worlds of high luxury and accessible sport style is now a formula that any sneakerhead should be familiar with. Some twenty-five years ago,...
Pokémon’s Mewtwo Brings The Energy On The PUMA Suede
Pokémon is ready to catch the attention of the sneaker world through its next footwear collaboration. Partnering with global sportswear brand PUMA, the Japanese anime...
END Closes Out 20th Anniversary Collabs With The adidas Gazelle
It might be because we’ve been beating the drum of how significant this year is in sneakers for far longer than 12 months, but it’s...
MENACE Channels Its Latino Heritage On The adidas Superstar
Steven Mena, founder of Los Angeles–based streetwear label MENACE, is releasing an adidas Superstar collaboration rooted in his Latino heritage. Every design choice is intentional....
Engineered Garments Transforms The Saucony Shadow Into Wingtips
Engineered Garments’ sneaker portfolio is vast and far-reaching, with Daiki Suzuki’s brand having checked off projects with names like adidas, Converse, New Balance, and most...
Grand Collection And New Balance Team Up For Two Classy Numeric 770s
New Balance’s Numeric division continues to stake its claim in the skateboarding mainstream. Arguably one of their splashiest all-time moments came with the introduction of...
The Grinch Steals Christmas With The Crocs Classic Clog
You know the Grinch Kobes — now get ready for the Grinch Crocs. The iconic Dr. Seuss Christmas character and footwear industry’s leading foam clog...
Invincible Remembers Its First ASICS Collab With The GEL-Nimbus 10.1 “404 RGB”
Taiwanese streetwear and sneaker retailer Invincible is celebrating the 10th anniversary of its first ASICS collab with another GEL-Nimbus 10.1 release on October 18th. The...
Zellerfeld Introduces The Nike Air Max 1000 In “Lilac”
Zellerfeld and Nike aren’t done with the Air Max 1000 yet. With just a hyper-limited number of pairs reaching the public via the Black and...