Events

Events

Nike Renamed Its World Headquarters For The First Time In Decades

Nike’s World Headquarters, located at One Bowerman Dr. in Beaverton, OR, just got a new name. In honor of its co-founder, the brand’s primary office...

By Sneaker News 8 hours
1014

Nearly 60,000 People Saw Virgil Abloh: The Codes In Paris

For the first time in what we hope will be a running series of activations throughout the continent and across the world, Virgil Abloh Archives...

By Sneaker News 14 hours
464

Nike SNKRS Handed Out Golden “Instant Got ‘Em” Tickets In Chicago

The SNKRS app has been a sneakerhead bugaboo essentially since its introduction. While some form of consumer scorn is only natural when demand outpaces supply,...

By Matt Varga October 13, 2025
7984

CoolKicks Responds To Seizure Of Sneakers By LAPD

UPDATE: CoolKicks has released an official statement in response to the arrest of its founder and seizure of sneakers by the LAPD, embedded below. Importantly,...

By Andrew Rizzo October 3, 2025
6796

Inside Virgil Abloh: The Codes Exhibit In Paris At The Grand Palais

The Virgil Abloh: The Codes exhibit is officially open in Paris at the Grand Palais, and Sneaker News got to preview some of the footwear...

By John Kim October 2, 2025
3476

Shaq Launches Shaq-a-licious XL Sneaker Gummies

Beyond being one of the best NBA centers of all time, Shaquille O’Neal is a shrewd businessman and a man of the people — two...

By Andrew Rizzo September 30, 2025
1563

Virgil Abloh Archive x Nike Air Force 1 Low Revealed In Green

The biggest sneaker story of October 2025 isn’t even a sneaker release. Nike and the Virgil Abloh Archive have launched an exhibition called Virgil Abloh:...

By Andrew Rizzo September 30, 2025
1291

Jjjjound Is Restocking Their Best ASICS, New Balance, And More

JJJJound has authored some of the hottest secondary market commodities of the decade, and given nearly all of those have come in instant sellout fashion,...

By Matt Varga September 26, 2025
8220

Mike Tyson Narrates Intense Nike Ad For The Ryder Cup

The Ryder Cup golf competition begins today, and two of the event’s biggest heavyweights will be repping the Swoosh: Rory McIlroy for Europe and Scottie...

By Andrew Rizzo September 26, 2025
3259