New Balance has been building up to the debut of a new model for several months now. This week, they’ve unveiled the 204L’s initial drop schedule, tapping Rosalia for the editorial campaign highlighting the “Timberwolf” white style.
New Balance has been fairly quiet about their upcoming 204L model, an interesting new lifestyle model that blends their running heritage with the slim sneaker fashion of today. Their silence seemed to break over the last few weeks, as several brands showcased their collaborative versions during Paris Fashion Week, including Kith, Basketcase, and AURALEE. Now, NB has officially added the model to their launch calendar, announcing a new partnership with Grammy award-winning artist Rosalia by featuring her in the shoe’s campaign.
The 204L is an interesting new direction for the Boston footwear brand. Leaning into the trend of super slim, ballet-inspired shoes, the new silhouette pairs a typical running shoe upper from NB with a razor thin rubber midsole. The model will make its official debut in a Mushroom brown color scheme later this month, with the “Timberwolf” edition seen here following shortly in August. This pair features a crisp white color scheme across its suede and synthetic upper, with just a hint of grey for the lugged outsole.
NEW BALANCE 204L “TIMBERWOLF” RELEASE INFORMATION
New Balance’s second debut style of the new 204L model has been scheduled to arrive next month, on August 13th, 2025. Dressed in a fresh mix of Timberwolf and Linen white tones, the suede pair will be available from both NB and select retailers with a price tag of just $110.
New Balance 204L
Color: Timberwolf/Linen
Style Code: U204LMMC
Release Date: August 13th, 2025 (NB)
Price: $110
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