PUMA FAST RIDER ‘DAY ZERO’

Created in collaboration with the fashion students at London’s Central Saint Martins, Day Zero is an innovative and eco-conscious collection designed to promote water conservation in our changing world. Un-dyed materials are paired with fabrics that have been sustainably dope dyed or digitally printed, which reduces the use of chemicals and water in production. A stitched water usage map appears throughout the upper and the signature RS-X silhouette takes on bold new colors that refuse to be ignored.