Clarks Releases One of Its Most Popular Men’s Styles From 1982
Barbara Schneider-Levy
Senior Editor, Men's and Comfort
Iconic comfort brand Clarks is taking a look back in time. The U.K.–based company has gone into its archives for the rerelease of its 1982 men’s Nature IV style.
It’s been redefined and redesigned for 2017 as a contemporary take on the brand’s shoemaking history. The comfort casual features an anatomical last and lightweight knit upper and will be available nationwide on Monday. It retails for $170 and comes in three colors.
The launch is accompanied by a global marketing campaign in key cities around the world that include London, Tokyo, Amsterdam, Dubai and Shanghai. It will include print advertising, retail window displays and social and digital partnerships.
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“Nature has been immensely successful since it first launched in 1982, with its uniquely asymmetric design that follows the shape of the foot,” said Tara McRae, SVP of marketing and e-commerce for Clarks. “Building on the successful foundation of this heritage style, a modern and unexpected update has launched to introduce it to a new generation of consumers.”
According to McRae, Nature will continue to evolve over the coming seasons, with a boot to be added for fall 2017 in addition to a series of companion women’s styles.
Prior to its U.S. release next week, the shoe’s available in select retailers that include Kith, Blends and Ubiq.
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