Story MFG Brings Their Sustainable Touch To The ASICS GEL-Venture 6

Two checkered colorways launch on April 18th.

Matt Varga April 14, 2025

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Headed by Katy and Saeed Al-Rubeyi, Story MFG has always centered their vision around promoting “positivity” in fashion in every form possible: regenerative agriculture, complete reliance on vegan materials, reducing waste via durable products, and everything in between. Of course, their select forays into footwear have followed those same marching orders; last visited with their Crocs collaboration in the closing days of 2024. Luckily, there’s not much of a wait for their next steps, as the Story MFG ASICS Gel-Venture 6 collab tips off in just a few short days.

Indeed, the techy, synthetic air that usually paces the GEL-Venture 6 swaps to a fabric-heavy cozy atmosphere, perhaps best demonstrated by the opposing gingham patterns that define the two shoes (“Reddish Brown” and “Vanilla/Violet Quartz”) on offer. While it makes for arresting aesthetics, that leisurely tone is the primary narrative thread as well, said to be crafted for leisurely paces and “the quiet beauty of hobbies.” For one final distinct feature, either pair features doubling lacing systems, with official shots displaying an interwoven mix between matching gingham options and solid color alternates.

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The Story MFG ASICS GEL-Venture 6 collection already kicked off via the brand’s site, but a wider worldwide release is to follow on April 18th via retail partners. Depending on where you seek these out, retail will be set at €135/$160. Check out on-white images below, with respective “Where To Buy” sections attached containing US store lists.

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WHERE TO BUY

Mens Story MFG x ASICS GEL-Venture 6

SKU: 1203A712-200

RETAIL PRICE: $160

RELEASE DATE: Apr 18, 2025

After Market

M 4.5 / W 6 M 5 / W 6.5 M 5.5 / W 7 M 6 / W 7.5 M 6.5 / W 8 M 7 / W 8.5 M 7.5 / W 9 M 8 / W 9.5

See More Sizes

US 04/18/2025 Friday

Retailer	Release type	Status
Bodega	Standard	Check Site
Dover Street Market London	Standard	Check Site
Hirshleifers	Standard	Check Site
KITH	Standard	Check Site
Likelihood	Standard	Check Site
Notre	Standard	Check Site
Packer	Standard	Check Site

Get on the Where to Buy list

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WHERE TO BUY

Mens Story MFG x ASICS GEL-Venture 6

SKU: 1203A712-250

RETAIL PRICE: $160

RELEASE DATE: Apr 18, 2025

After Market

M 4.5 / W 6 M 5 / W 6.5 M 5.5 / W 7 M 6 / W 7.5 M 6.5 / W 8 M 7 / W 8.5 M 7.5 / W 9 M 8 / W 9.5

See More Sizes

US 04/18/2025 Friday

Retailer	Release type	Status
Bodega	Standard	Check Site
Dover Street Market London	Standard	Check Site
Hirshleifers	Standard	Check Site
KITH	Standard	Check Site
Likelihood	Standard	Check Site
Notre	Standard	Check Site
Packer	Standard	Check Site

Get on the Where to Buy list

Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.