Andrew Rizzo While still a newcomer in the footwear world, Always Do What You Should Do has already got people talking through its adidas collaborations. The London-based skate/surf brand debuted with an adidas Superstar and Country OG in 2024, but in terms of peripherals, its latest project is by far its most robust.
The sneaker in question; an adidas Pro Model ADV featuring black patent leather and attention-grabbing “Semi Solar Slime” on the stripes/lining. The brand’s signature “@” logo plays a big role, presented on the tongue, spine, and insoles. Silver “always” text runs along the stripes, while “Collegiate Navy” lands on the laces and outsole.
The Pro Model is essentially a high-top version of the Superstar, taken with the same unmistakable shell toe, midsole, and quarter stitching. This “ADV” version is crafted specifically for skateboarding, complete with hidden reinforcements like internal tongue straps.
In addition to wrapping London’s iconic double-decker buses in “@” livery, Always enlisted legendary goofyfoot surfer Bobby Martinez to star in its campaign. Moreover, in a choice befitting of London style, Always has also teed up a set of black/green wind jackets and track pants.
The Always x adidas Pro Model ADV is available now via alwaysdowhatyoushoulddo.com and drops through adidas CONFIRMED on May 10th. Scroll through the official image gallery below and visit our Sneaker Release Dates page to browse more upcoming adidas collabs.
