Best Shoes & More From Adidas x Gucci’s New Collaboration Release: Everything You Need to Know
Adidas’ much anticipated collab with Gucci has arrived.
First revealed at Gucci’s “Exquisite” fall/winter 2022 show in Milan in February, the much talked about collection of is now in stores and online.
The cross-category selection across women’s and men’s ready-to-wear, as well as on bags, shoes, accessories, jewelry, and lifestyle pieces portrays the kaleidoscopic aesthetic of Gucci artistic director Alessandro Michele by mixing the codes of the house with those of the German sportswear brand.
Throughout the selection, the GG monogram and Interlocking G mix with the Adidas Trefoil in colorful prints, as well as on jacquard fabrics, while the red and green Web of Gucci complements the three stripes of Adidas. Additionally, conventionally formal pieces like leather heels, suede loafers, and silk scarves are marked with casual codes. Beyond the standard selection, the expansive offering also includes some lifestyle items including a golf bag in two different variations, a nod to the house’s heritage in leisure products.
For the launch, Michele has envisioned a campaign that takes inspiration directly from an archival 1979 Adidas catalogue. To animate the concept, a gridded template showcases a variety of moving imagery captured by Carlijn Jacobs. Against brightly colored backdrops, models stretch, run, or dance in place to a soundtrack of pensive phrases such as, “When your thoughts become reality, you understand what magic is.”
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The collection will be distributed through designated stores, online on Gucci.com and through ephemeral Gucci pop-ups in Los Angeles and South Coast Plaza, where the spaces will be decorated with one of the geometric prints found in the offering. In addition to the Adidas x Gucci pop-ups, Gucci will also open dedicated pop-in locations within existing stores including New York Wooster Street and Fifth Avenue, Gucci East Hampton, Miami’s Aventura Mall, Chicago Michigan Ave, Houston Galleria, Atlanta Lenox, and Holt Renfrew Toronto Yorkdale. A dedicated product selection will also be available on the Adidas Confirmed app.
The two brands set social media ablaze on Feb. 25 when the two collaborators posted an image of a dual Adidas x Gucci logo in a yellow and maroon hue bearing the simple caption “#NewProfilePic”. This move sent fans of both brands into a frenzy wondering what the collection will look like.
While both brands have not released any further details, several closeup shots of the collab were shared to both the Adidas and Gucci Instagram pages Friday morning.
https://www.instagram.com/p/CaZ7HZvMvhn/
In the series of three photos, you can see a cream double-breasted blazer with the collaborative logo in blue on the left chest pocket. The second photo showed a pair of black cut-off gloves with the same logo, but in white, and Adidas’ famous Three Stripes also in white. The final photo showed a pair of heeled loafers with a gold Gucci logo on the left foot and a gold Adidas logo on the right foot.
Pieces from the upcoming collection were also revealed at Gucci’s fall/winter 2022 show in Milan on Friday. It’s available on Adidas.com.
Adidas is no stranger to luxury collaborations. The athletic brand has also worked with Italian luxury house Prada on several drops. It’s most recent Adidas for Prada Re-Nylon collection dropped in January.
And, just a few weeks ago, Adidas debuted another collaboration, this time with Balenciaga.
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