With winter just days away from beginning in earnest, consumers are turning to seasonally appropriate footwear, according to a report from StockX.
The resale platform released its findings for winter 2023, and outdoor performance sneakers from the likes of Salomon, New Balance, and Hoka are the hottest category for StockX customers. Half of the top six categories are tailored for winter conditions, with Ugg boots and slippers and Timberland boots coming in at third and sixth, respectively.
Wales Bonner and Adidas’ Samba collection, which just released four new styles in November, took second place as the most sought-after category.
“We tend to see interest in seasonally-appropriate footwear like Ugg boots spike in the fourth quarter,” Drew Haines, merchandising director at StockX, said in a press release. “That was the case again this year, but demand remains strong for materials that aren’t always cold weather appropriate – think mesh, pony hair, and suede. This tells us that customers aren’t letting cold temperatures deter them from snapping up the latest styles.”
Skate-inspired silhouettes including the Adidas Campus 00s and Nike SB Dunk Low took the third spot, while fourth was categorized by “loud patterns and unique details” like that found on the recently revived Nike Air Footscape Woven.
Among outdoor performance sneakers, StockX called out the Salomon XT-6 Gore-Tex, as well as the New Balance 2002R and Hoka Anacapa Low equipped with the same technology.
In November, StockX also released its quarterly “Big Facts” report, in which it found that running is the fastest growing category of 2023 and Adidas has seen an increase in attention in a post-Kanye West world. For 2024, the resale platform predicts Asics as a whole will have a big year, while the Campus 00s is in line to become the new Nike Dunk.
About the Author:
Ian Servantes is a Senior Trending News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.
