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Riley Keough Is Chanel’s Newest House Ambassador

The actress will star in the French luxury label's spring 2024 campaign in her new role.
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Kristen Stewart at the Chanel Cruise 2024 Collection fashion show held at Paramount Studios on May 9, 2023 in Los Angeles.
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Chanel, show, fashion show, runway, runway show, front row, celebrity guests, celebrities, heels, high heels, Los Angeles
Chanel, show, fashion show, runway, runway show, front row, celebrity guests, celebrities, heels, high heels, Los Angeles
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Riley Keough is officially a house ambassador for Chanel.

The French luxury brand named the actress, producer and film director — notably the daughter of the late Lisa Marie Presley, as well as the only grandchild of the late Elvis Presley — as its newest representative in a press statement from Paris on Thursday.

Within her new role, Keough will wear the label’s designs to public events and star in its campaigns — including upcoming spring 2024 advertisements, which will be shot by Chanel’s creative director Virginie Viard.

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Riley Keough attends Chanel’s spring 2024 show at Paris Fashion Week on Oct. 3, 2023. Pascal Le Segretain/Getty Images

Keough has been a longtime supporter of Chanel for a full decade, regularly attending the brand’s events and fashion shows — as well as wearing its designs on numerous red carpets. The “Daisy Jones and the Six” actress has previously worn Chanel’s designs to various premieres and the Golden Globes, as well as the brand’s own fashion shows — including the runway presentations of its cruise 2023, fall 2023 and spring 2024 collections this year.

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As a brand ambassador, Keough also joins Chanel’s current slate of all-star ambassadors, which includes Jennie (of South Korean girl group Blackpink), Kristen Stewart, Keira Knightley, Penelope Cruz and Lily-Rose Depp, among others. In May, the label also announced Timothée Chalamet as its latest brand ambassador for its men’s Bleu de Chanel fragrance, as well.

Previously, Keough has modeled in fashion shows for Dior and Dolce & Gabbana. The “Girlfriend Experience” actress has also starred in campaigns and attended fashion shows for both of the aforementioned brands, as well as Louis Vuitton, over the years.

About the Author:

Aaron Royce is the Digital Editor for Footwear News, where he writes stories on trending news, celebrity style, collaborations and in-depth profile interviews. Prior to joining Footwear News, Aaron wrote and interned for publications including PAPER, Grazia and the Daily Front Row. He currently holds a B.S. in mass communications from Virginia Commonwealth University.

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