The D’Amelio Family: The FN Cover Shoot

On the cover: Charli and Dixie D’Amelio with the Ravina platform mule from the family’s new D’Amelio Footwear brand.
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Can social media influence translate into a successful brand story? The D’Amelio family believes they have all the right ingredients to succeed in a fiercely competitive industry. Here, a look at their FN cover shoot.
On the cover: Charli and Dixie D’Amelio with the Ravina platform mule from the family’s new D’Amelio Footwear brand.
On Dixie: D’Amelio Footwear Ravina platform mules, Self-Portrait top, Theory trousers and Zydo diamond hoops. On Charli: D’Amelio Footwear Marlania platform pumps, Azeeza Rachel mini dress. On Heidi: D’Amelio Footwear Karyenaa metallic pumps, Rebecca Vallance cutout dress.
On Charli: D’Amelio Footwear Karyenaa pumps, Brandon Maxwell embellished tee and mini skirt and Kallati and LeVian rings. On Dixie: Self-Portrait knit jacket and cargo jeans, Candy Ice earrings and Anabela Chan ring.
On Charli: Prada dress.
GCDS top and denim skirt, Mara Paris earrings, and Zydo and Anabela Chan bracelets.
“I guess a lot of brands don’t really get that insider information from the teens themselves, and they’re not listening to what people may want,” says Charli on launching their family’s footwear brand. The influencer said she’s learned a lot from asking her friends in college what they want in a shoe.
“Having to be out of my comfort zone all the time can be a little bit difficult,” says Charli D’Amelio. With more than 150 million TikTok followers, the youngest D’Amelio is the second-most-followed person on the platform. Since going viral with dance and lip-sync videos in 2019, she’s partnered with brands like Dunkin’ and Prada, launched her own fragrance, Born Dreamer, and won the latest season of “Dancing With the Stars.”
“We had no idea any of this was going to happen,” says Dixie D’Amelio. “We’re figuring it out every day and just trying to get the most out of this as we can.”
The D’Amelio family: Dixie, Heidi, Marc and Charli.
“We didn’t invent this process,” says Marc D’Amelio. “The model has been out there. The only thing we did differently is we raised money on the potential, as opposed to establishing it first and then going out and raising money.”
On Charli: D’Amelio Footwear Karyenaa pumps, Brandon Maxwell embellished tee and mini skirt and Kallati and LeVian rings. On Dixie: Self-Portrait knit jacket and cargo jeans, Candy Ice earrings and Anabela Chan ring.
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.