Nike Shock Dropped a ‘Reverse’ Edition of Its Iconic Air Max 95 ‘Neon’ — But You May Have One More Chance to Buy
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The release of Nike’s Air Max 95 “Neon” with a Big Bubble this month has already generated quite a buzz, and the Swoosh has reinforced the occasion by surprise dropping a “Reverse” edition of the iconic sneaker.
The Nike Air Max 95 “Reverse Gradient” was revealed Tuesday night in an event hosted by the Modern Museum of Art, New York City. As the name suggests, the arrangement of the wavy gradient stripes has been flipped, but that isn’t all that’s been changed. A much shaggier suede is used throughout the upper, while the tongue swaps white for black and the midsole goes from black to white.
Sketches from Air Max 95 designer Sergio Lozano informed the diversion from the model’s signature colorway. Until now, this treatment had never been brought to market.
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2025 is the 30th anniversary for the Air Max 95, and much like the Air Jordan 1 “Bred” release led the model’s 40th anniversary celebrations with extremely limited stock, so too has the Big Bubble “Neon” release with a reported production run of just 10,000 pairs.
Later this month, the “Pink Foam” colorway will get the Big Bubble treatment as well. High profile releases will also include the first-ever Nike SB Air Max 95 later this year and a “Yu-Gi-Oh” collaboration with two colorways. Next year, the “Neon” edition is expected to return without the Big Bubble and with wider availability.
Late last summer, Nike and MoMA announced launched a new partnership with co-branded socks available to purchase only through the museum’s design store.
Those invited to the private MoMA Design Store event had the first opportunity to purchase the Nike Air Max 95 “Reverse Gradient” in person, and the shoe then went up for sale on the museum’s webstore Wednesday morning with no advanced notice. All the stock has sold out, but another chance to purchase will come through the Snkrs Pass system exclusively in New York City. Pricing is set at $190.
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