Russell Wilson’s Good Man Brand Reveals the Halo, Its Most Circular Sneaker
Russell Wilson‘s Good Man Brand is taking sustainable footwear to the next level with the new Halo sneaker featuring a biodegradable sole.
The Halo, which is handcrafted in Europe, is a modern spin on the classic court sneaker. The biodegradable sole is created in partnership with Balena, a material science company that focuses on biodegradable and recyclable biopolymers; this part of the shoe showcases Balena’s BioCer Flex Technology. Both compostable and recyclable, the sole is designed to maximize impact absorption.
Offered in black and white options, the Halo sneaker features a vegan alternative to leather, which remains durable while reducing environmental impact. The black iteration features 42 percent grape skin leather, stalks and seeds. The white option is crafted from bio-based vegan leather.
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“Sustainability is more than a buzzword—it’s a responsibility,” said Therese Hayes, CEO and chief sustainability officer of Good Man Brand and board chair of Fashion Revolution Canada. “The Halo sneaker is a game-changer for our brand by proving that quality fashion forward design and sustainable design can go hand in hand.”
“Seeing a brand like Good Man Brand—built on the highest standards of men’s style—embrace innovation in such a meaningful way is truly inspiring. Luxury isn’t just about aesthetics; it’s about thoughtfulness, quality, and longevity. By incorporating BioCir Flex into the sole of the Halo Sneaker, they’re proving that premium footwear can be both beautifully designed and responsibly made. It’s exciting to partner with a brand that understands that great design and sustainability should go hand-in-hand.” said David Roubach, founder and CEO of Balena.
In addition to introducing its most circular sneaker to date, Good Man Brand is looking into a take-back program to reach full circularity for its sneakers.
