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June marks the start of LGBTQ Pride Month, and along with the parades and parties come countless products in kaleidoscopic hues. Brands and retailers are amping up their messaging of inclusivity, charity and sense of purpose with their Pride collections.
Here, we’ve rounded up companies that have Pride-themed footwear with charitable components that support causes that impact LGBTQ people.
Check back for updates.
Brooks
Brooks is putting “pride with every stride” in its spring 2024 Run Proud collection. The sportswear brand tapped queer artist Adam Dalton Blake for designs that celebrate the LGBTQ+ running community with its Trace 3 sneakers and socks. The vibrant designs incorporate iridescent illustrations of runners, whimsical graphics and nod to a message of connectivity. The footwear features soft midsoles with DNA Loft cushioning designed to adapt to strides and enhance conditions for comfort; the outsoles include segmented crash pads that help absorb impact; and mesh uppers allow feet to breathe. “We all run, walk, and strut together, each at our different pace and seemingly in our own little worlds,” said Blake. “This shoe and sock design showcases how all of us can independently come together to make one harmonious, bold and layered identity.” The footwear retails for $100 on brooksrunning.com.
LGBTQIA+ support: Brooks provides more than $5 million per year in cash and merchandise to support social impact programs. The brand aims to create inclusive and accessible running communities with 40% more diverse runners represented by 2025. Brooks is also a supporter of Front Runners, a worldwide affiliation of LGBTQ+ running and walking clubs.
Converse
Under the creative direction of photographer Cully Wright, Converse has launched its 10th annual Proud to Be campaign and collection, celebrating the pioneering spirit of the LGBTQ+ community through a curated capsule of footwear. The brand’s newly introduced Run Star utility sandal CX and Chuck 70 sneaker incorporate a vibrant spectrum of colors and designs. The shoes are available at Converse.com.
LGBTQIA+ support: Each year, Converse aims to celebrate Pride month and the LGBTQ+ community by showcasing creators who are pushing boundaries in their fields. The brand supports LGBTQ+ charities year-round.
Teva
In honor of Pride month, Teva will launch its Adventure with Pride collection featuring colorful iterations of the brand’s classic, all-gender footwear styles. The collection will include the Hurricane XLT2 Ampsole Brite sandal in both a rainbow and pink/blue colorway, as well as the Original Universal Rainbow sandal featuring a black base and multi-colored strap.
LGBTQIA+ support: For the second year in a row, Teva will donate $20,000 to one•n•ten’s Camp OUTdoors program, developed to inspire all LGBTQ+ youth to embrace who they are and be empowered to lead.
Reebok
In celebration of Pride month, Reebok has launched the latest installment of Unity by Reebok, a Pride collection designed in partnership with Reebok’s LGBTQ+ employee resource group, Colorful Soles. Available to purchase on Reebok.com, the collection features a selection of tie-dye printed footwear silhouettes inspired by the LGBTQ+ flag.
LGBTQ+ support: In conjunction with the collection, Reebok will be donating $10,000 to The Boston Alliance of LGBTQ+ Youth.
